Everything you need to learn about the business of art is and should be free.
· My course and why it's free and why no one finishes it. (The anatomy course I’m taking.)
· My Youtube channel (No ads on my channel.)
Why do I do this?
· I have to, I'm a former professor of art.
· I want to make friends and connections.
· Connect with me! Send me an email, connect on Facebook, send me a message through the comments or another way.
· Maybe we can help each other.
· I increase my reputation and maybe you'll talk about me or even buy a painting.
· Some people buy my art history course too.
NYC Ground Zero Artists (High Big Money)
· MET, Whitney, Marlborough, Gagosian, Zwirner,
· Art Basel
· Established Value through Secondary Market
· Main traits: Highly social and connected by impresarios and gallerists. Usually on track in graduate school. On track to "star status" by mid 20s to 30s
· Very small success rate 4%
The Art Market is a Scam (And Rich People Run It)
Satellite Art Communities (150K to $0.00) (Possibly millionaire artists too)
· Clusters of Galleries, Art Centers, in Different Areas of NY, Different Cities, Santa Fe, San Francisco, Dallas etc. Community Art Centers
· Sometimes art buyers and consultants will act as agents.
· Sometimes art value is established through secondary art market.
· Some social media, some independent marketing, a reliance on the gallery to do the leg work.
· Gallery takes 50 to 70%
Independent Artists (150K to $0.00) (Possibly millionaire artists too)
· Social Media, Facebook, Home Studio, create their own venues.
· Art Fairs, Etsy, Saatchi, Shopify
· Sometimes also sells prints
Beware of pay to play gurus. Different types of gurus, consultants, teachers.
· Teachers but check out their careers.
· Art Gurus make money by creating a pay wall like the NYT
· Dangle Info then you need to “pay to play.”
· There are at least 10 -20 on Youtube who pay for ads and sneak into feeds
· Harry $6000
· Magnus $1000
· Anne Ray $1000 or more
· Brainard $1000 or more subscription
· Friends and other artists are the best sources.
· Youtube Videos and Podcasts
· Books about marketing.
The Tipping Point How Little Things Can Make A Big Difference
by Gladwell, Malcolm
Taking the Leap Building A Career as A Visual Artist: the Insider's Guide to Exhibiting and Selling your Art
by Lang, Cay