I have a lot of ideas about how to market on Facebook (an other platforms.)
I have a series of free videos, a business plan you can download for free.
(It's a super big zip file of about 2 GIGs so it may take a long time, a half hour to an hour to download the entire zip file. It's 20 or so half hour videos.)
I designed for my students when I was teaching at a community college in Fremont. It's really for art but I think the main concepts are transferable to any other field.