Saturday, February 21, 2015

Public Relations, Marketing, Pricing Your Work & Preparing Your Studio



Next SVOS University Sessions 

Public Relations, Marketing, Pricing Your Work & Preparing Your Studio 

 
 Public Relations & Why It is Important to You - Wednesday, February 25th
February 21, 2015
Dear Kenney,

There are four important SVOS University sessions yet to go. Two of them will be held twice on different dates. We will cover Public Relations, Marketing Your Work, Pricing Your Work, and Preparing Your Studio in the next two months.

The sessions are open to all artists but there is a $20 cover charge at the door for artists who are not participating in SVOS 2015. These sessions are FREE to SVOS 2015 participants.

Space is limited so to secure your spot, you must Click here to RSVP
for next Wednesday's Public Relations session. Details are found below.
Wednesday, February 25th - Public Relations & Why it is Important
Public Relations is an art unto itself. If you do it right, you can reap huge benefits. By getting to know the reporters who cover the Bay Area art scene and knowing how to approach them with information they need to do their job, you can catapult yourself into public awareness. Wednesday, February 25th from 7-9 pm

Kay Paumier, with Communications Plus, is a PR professional who has been working with companies and organizations for more that 20 years, putting them on the map through her PR efforts.

Here is what you will learn:

* Publicity & the Media - What they are looking for and how to approach them 
* The SVOS publicity program - What SVOS is doing to promote the event 
* Calendar announcements - Receive a list of calender sites to promote your event 
* Photographs - What the media needs & why professional photos are the standard 
* Media interviews - How to prepare for and talk to the media 
* HARO - Help a Reporter Out and why this is important for you 
* News releases (SVOS) - How to write a powerful press release 

For a map to the Palo Alto Art Center, click here. 

But don't forget. To secure your spot you must click here to RSVP.
About Kay Paumier

Kay Paumier helps companies be more successful by increasing awareness of their products and services. She spreads the word about what makes them special, helping generate the awareness and credibility her clients need to succeed.

"We help organizations differentiate themselves from the competition, become better known and more credible. For more than 20 years, we've been serving organizations and B2B companies ranging from Fortune 1,000 to start-ups, in the San Francisco Bay Area. We're not talking flash or hype, but solid, strategic public relations and other marketing services that get organizations the attention and coverage they deserve."

To learn more about Communications Plus go to http://communicationsplus.net/
Upcoming SVOS University Sessions

Here is the schedule for the remaining SVOS University sessions:
  • Public Relations and How to Use It
    • Wednesday, February 25th, 7-9 pm
    • Palo Alto Art Center 1313 Newell Road, Palo Alto
  • Pricing Your ART Work
    • Wednesday, March 11th, 7-9 pm
    • Palo Alto Art Center - 1313 Newell Road, Palo Alto
  • Tips to Market Your Open Studio
    • Wednesday, March 18th, 7-9 pm
    • Palo Alto Art Center - 1313 Newell Road, Palo Alto 
  • Pricing Your ART Work
    • Wednesday, March 25th, 7-9 pm
    • Pacific Art League - 688 Ramona Street, Palo Alto
  • Preparing Your Studio for SVOS
    • Wednesday, April 8th - 7-9 pm
    • Palo Alto Art Center - 1313 Newell Road, Palo Alto
  • Preparing Your Studio for SVOS
    • Wednesday, April 15th, 7-9 pm
    • Palo Alto Art Center, 1313 Newell Road, Palo Alto
You can get a quick look at many of the upcoming sessions on SVOS web site at this link.

Be sure to attend as many as possible as it is one of the best investments you can make to improve your success.
Helping the Business of Art

In addition to providing venues to display your art, Silicon Valley Open Studios is dedicated to helping you develop the business side of your career. The SVOS University program is designed to help you get the best experience from your participation in Silicon Valley Open Studios.
Silicon Valley Open Studios | info@svos.org | www.svos.org
P.O. Box 111000
Campbell, CA 95011-1000
Copyright © 2015 by Silicon Valley Open Studios and the respective artists.
All rights reserved